When it comes to choosing a PR firm, a generalist firm is usually better than a specialist. They tend to have broader ideas and angles that appeal to the larger news organizations.
- A generalist PR firm can better explain a complicated product or service to reporters without the industry jargon.
- The media is trending towards more generalist reporters. It’s very rare to see a reporter specializing in only one beat. A generalist is better able to communicate your brand to reporters who may not be familiar with your industry.