Negotiating with a PR Firm

contract-1229857_960_720.jpgHere are some basic guidelines to help you negotiate with any PR firm.

  1. In business, you typically don’t reveal your budget when negotiating, but this rule doesn’t apply to PR. You need to give the firm some guidance on how much you can spend, so they know what kind of work or resources they can apply to your campaign.
  2. Remember that targeting local vs. national media sources requires different amounts of time and different strategies.
  3. Be honest with your budget and find a firm that can work around that.

Learn more in this video blog from a PR expert: