Small Service Sector/Retail PR Firms


Considering your budget, a small PR firm is the right match for your business. Three small PR firms that work with service sector/retail businesses are Macias PR, Highwire and ROI Communication. Learn more about the three firms below:


Macias PR develops every media campaign with an insider knowledge of the elements needed for a compelling news story that position your brand as a leader with the media. They work closely with their clients to develop the strongest narrative that ignites intrigue with journalists and consumers.

The founder of Macias PR, Mark M. Macias, has worked inside the newsrooms of NBC, CBS, KTVK, Arizona Republic and American Journal. As the Executive Producer with WNBC in New York and a nationally syndicated NBC business show, Macias approved and vetted story ideas from publicists, reporters, producers and viewers. This editorial and programming experience gives their passionate team an edge when it comes to securing prominent news placements. It’s like having an Executive Producer on your team.

Macias PR could be a good match for your business because they have led publicity campaigns for service providers across all industries – legal, medical, nonprofit, financial services, B2B, realty, accounting, compliance, cyber security and others. Despite the diversity of these industries, one thing remains consistent: they secure prominent news stories for all of our clients on a continual basis.

Their insider media strategy has positioned their clients as industry leaders with the major trade publications and news organizations. These news stories also introduced their services to potential clients via third-party news sources, bringing more credibility to their business.

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Highwire is a modern communications agency designed for disruptive companies. They begin with the end in mind—meeting your business objectives through strategic communications.

They could be a good match for your business because their roots in journalism and Silicon Valley give them the drive, imagination and experience to create meaningful business results through smart communications programs.

They transcend the “same old same old” PR strategies with the same zeal you bring to your own business. Their client expertise spans consumer and lifestyle brands to mobility and enterprise technologies.

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In 2001, during a time of intense change in the marketplace, Barbara Fagan-Smith saw the necessity and often forgotten importance of identifying and connecting with employees. She founded ROI Communication to help companies succeed during times of change by effectively communicating with and engaging employees.

They could be a good match for your business because ROI has gone on to work with nearly 100 organizations, including 25% of the Fortune 100. Their clients span across all industries and our work has affected several million employees in dozens of Fortune 500 companies. They have many strong, long-term client relationships built on a foundation of exceptional performance.

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